Over the years, guest blogging became an online marketing technique that involved submitting or posting articles on someone else’s website or blog. Back in the day, this technique is well-respected because it contributed to the healthy exchange of information across the Web. Due to widespread spammy practices, however, guest blogging has somehow lost its reputation. Even so, experts believe that it is still effective in driving traffic and ranking high on SERPs.
The Benefits of Guest Blogging
Why do SEO experts believe guest blogging still yields positive results?
Relationship. When you submit an article to the owner of another website for posting, expect to engage in a conversation. Regardless of the length of your conversation, so long as you’ve exchanged vital information (sometimes even personal stories), you will soon become acquainted with each other. This builds a lasting relationship that is crucial in your SEO endeavors.