When it comes to marketing these days, you almost can’t mention the term without the word “Internet” accompanying it. According to Business 2 Community contributor, Richie Contartesi, in his article entitled “SEO Best Practices and Trends for 2015,” the Internet is considered a huge factor on how marketing is currently performed, making the latest SEO trends vital benchmarks in keeping one’s marketing edge.
Here’s why: traditional “push marketing” is gradually being replaced by more cost-effective inbound marketing strategies like SEO. Inbound marketing is meant to drive targeted audiences towards a business. Outbound marketing, meanwhile, tries to reach out to the masses and hopes to establish contact with the right people. If you’re still quite unsure on how to improve your SEO strategies, taking cues from today’s industry trends can provide a stepping stone.