Marketers know that to succeed in content marketing, they need to provide their readers with valuable content. However, as outlined in a Kissmetrics blog post, providing valuable content is just one part of a two-part rule. The second part of the rule entails delivering content to the people who will find it valuable.
Online marketing agencies and SEO consultants who provide SEO marketing services to their clients know that great content can fail to tap its target audience unless it is delivered to them through the proper distribution channels. Since there are seemingly limitless distribution channels, marketers need to perform the necessary research and select the distribution channels that will reach their clients’ target audiences.