Ever since Google launched its web crawling bot (known as “Googlebot”) to crawl new and updated web pages to add to the Google index, webmasters and SEO practitioners have focused on how to improve their SEO strategies. With consumers increasingly using search engines like Google to look for new products, services, and businesses, many business owners see the advantages of dominating the organic search results on the SERPs for search queries related to their businesses, brands, products, and services.
Despite frequent claims from some circles that SEO is dead, according to Moz’s Rand Fishkin, SEO tactics—like keyword targeting and on-page optimization—are still as relevant as ever. Unfortunately, there are virtually hundreds of best practices for keyword targeting and on-page optimization. In fact, Fishkin states that there’s no “one absolute right way to optimize a page”.