Countless debates have stemmed from the use of black hat optimization tactics. However, while it is true that most black hat practices are condemned by Google due to their manipulative and deceptive nature, it is also a well-known fact that some of the most successful companies today have used aspects of such tactics to rise above others in an extremely congested market.
White hat SEO is considered to be the “legal SEO” because the optimizer follows Google’s guidelines, and is more focused on optimizing for the visitors instead of for the search engines. Black hat SEO, on the other hand, has clear intentions of improving rankings on search results through tactics that are deemed inappropriate by Google. What most people don’t realize is that the most successful SEO campaigns actually mix the best characteristics of both strategy types.