Online marketing isn’t as easy as some people think. There’s a lot of chaff to sift through, and online marketing gurus have been trumpeting their knowledge of SEO for years. This has led to the accumulation of a lot of information about online marketing and SEO. Learning how to improve your SEO efforts involves knowing whether a piece of advice is worth following or not.
An article by Ron Johnson in Business 2 Community illustrates a few examples. For instance, a lot of people believe that content is all that you need to succeed. Admittedly, good content would be able to raise your clients’ page rankings; however, to get good content, it should be relevant to your clients’ products or services and be directed to their target market. Great content is worth nothing to your clients if it doesn’t promote their brands or companies in some way.