When it comes to marketing these days, you almost can’t mention the term without the word “Internet” accompanying it. According to Business 2 Community contributor, Richie Contartesi, in his article entitled “SEO Best Practices and Trends for 2015,” the Internet is considered a huge factor on how marketing is currently performed, making the latest SEO trends vital benchmarks in keeping one’s marketing edge.
Here’s why: traditional “push marketing” is gradually being replaced by more cost-effective inbound marketing strategies like SEO. Inbound marketing is meant to drive targeted audiences towards a business. Outbound marketing, meanwhile, tries to reach out to the masses and hopes to establish contact with the right people. If you’re still quite unsure on how to improve your SEO strategies, taking cues from today’s industry trends can provide a stepping stone.
Link building is an integral part of any SEO marketing effort, though it has received quite a bad reputation these days. An article on Forbes entitled 7 SEO Fundamentals More Important Than Link Building makes mention of an instance when Google’s John Mueller questioned the overall legitimacy of link building as an SEO strategy, based on evidence from the Penguin algorithm update.
While link building is still vital to any SEO campaign, it is not the only secret to success. In fact, there is no secret to SEO success at all. Search engines like Google are continuously tweaking and refining their algorithms to counteract and penalize shady SEO tactics designed to manipulate search engine results, according to the Nuvonium.com article Search Engine Optimization: Ten SEO Fundamentals. Properly navigating through this tricky endeavor is made possible by mastering a few SEO fundamentals from day one.
Over the years, guest blogging became an online marketing technique that involved submitting or posting articles on someone else’s website or blog. Back in the day, this technique is well-respected because it contributed to the healthy exchange of information across the Web. Due to widespread spammy practices, however, guest blogging has somehow lost its reputation. Even so, experts believe that it is still effective in driving traffic and ranking high on SERPs.
The Benefits of Guest Blogging
Why do SEO experts believe guest blogging still yields positive results?
Relationship. When you submit an article to the owner of another website for posting, expect to engage in a conversation. Regardless of the length of your conversation, so long as you’ve exchanged vital information (sometimes even personal stories), you will soon become acquainted with each other. This builds a lasting relationship that is crucial in your SEO endeavors.
Moz contributor Rand Fishkin points out that in the past few years alone, SEO has undergone several changes. Search engines are always changing and evolving for the better to provide an improved search experience for users. Google, in particular, understands that their users are more interested in finding quality and engaging content, and their numerous algorithm updates have made Google searches as natural as asking someone a question.
With the gradual evolution of Google comes changes in SEO, and some tactics which might have worked before might not work now. Hence, you need to hire trusted SEO services that can implement the latest strategies meant to improve your marketing efforts, and so help you stay on top of results pages.
Search engine optimization involves the process of consistently learning how to improve SEO ranking of your business online so that your target market finds you. The techniques are complex and time consuming so it’s best to leave the task to professional SEO agencies like SEO Marketing Machine. With the constantly changing SEO landscape given the regular algorithm changes by the major search engines, what may once have been useful may not be as effective anymore as new ones take their place.
In the past, keyword research had been one of the foundations of many SEO campaigns. It is still effective; however, according to Jayson De Mers, keyword strategies can be taken to the next level. The smart approach nowadays is, instead of focusing on popular words or phrases that people are keying on their searches, try getting data on the type of questions that are being asked by users who are your potential customers.
The online marketing landscape in 2015 largely focuses on content marketing. The key to this approach is to provide relevant content that addresses the needs of potential customers, and showing how your company’s role in the industry can help answer those needs. Content marketing strategists understand that content and search engine optimization are not independent of each other, rather, SEO can enhance the value of content to drive traffic to a business’ website. To accomplish this, however, you need the help of a knowledgeable SEO marketing specialist to help you get the most out of your online marketing campaign.
It’s All about the Traffic
Although content is fast becoming the focus of many companies in the online marketing realm, SEO and paid search experts are still much sought-after. This is because an online business can get little from its content, marketing-wise, if it is not optimized.
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