The Internet is saturated with advice and tips designed to power SEO services. These include keyword research, content creation and publication, meta-data optimization, and link building, among others. While Google’s ever evolving algorithms, the introduction of new technologies and devices, as well as changes in consumer behavior, have radically altered the SEO landscape, some fundamentals remain…well, fundamental.
Don’t believe me? Take a look at these enduring SEO fundamentals:
Post high-quality content that your clients’ audience wants to read – The plain and simple requirement for content is that it must be informative and original. This was, and still is, the driving concept of content writing. You might have encountered tips on how to “creatively” insert keywords, or write attention-grabbing headlines, but at the end of the day, what matters most is the importance of what you’re saying. Focus on creating content that your target audience wants to read.