When your SEO strategies are effective, you visibly reach your goals in terms of page views, conversions, increases in revenue, and other metrics. You can measure the return on investment and present the results to your clients.
On the contrary, if you’re falling short on your objectives or target metrics, and if you can’t sustain the success of your strategies, these would be detrimental to how clients regard your services. The content you generate for your clients won’t be found, and they won’t enjoy more brand recognition and sales.
Moz contributor Rand Fishkin points out that in the past few years alone, SEO has undergone several changes. Search engines are always changing and evolving for the better to provide an improved search experience for users. Google, in particular, understands that their users are more interested in finding quality and engaging content, and their numerous algorithm updates have made Google searches as natural as asking someone a question.
With the gradual evolution of Google comes changes in SEO, and some tactics which might have worked before might not work now. Hence, you need to hire trusted SEO services that can implement the latest strategies meant to improve your marketing efforts, and so help you stay on top of results pages.