Are you still targeting two or three keywords for a website? The following bit of new information might convince you to do otherwise. During the AMA Content Marketing Conference, Chris Baggott of Compendium showed that 70% of most searches are long-tail searches. Therefore, by targeting long-tail keywords, websites will find little competition, thus yielding higher conversion rates.
Moving to longer variations of a website’s seed keyword does more than just improve its SEO. It also promotes real engagement, and helps websites drive more organic traffic and improve its search rankings. As an SEO reseller, how will your white label service provider identify and utilize the long-tail keywords that will do wonders for your clients’ websites?
Larger brands and mega-corporations often seem to have the upper hand in SEO, making smaller and locally-owned businesses feel like they can’t compete with the big boys (and therefore, have no chance of connecting with their target audience online). It’s no surprise that many larger brands and mega-corporations’ websites appear in top ranking positions on search results, for they already have decades worth of content, millions of inbound links, and numerous online visitors.
As impossible as it may seem, marketing for small and locally-owned businesses (and pitting them against bigger brands) is no longer a daunting task. Effective SEO strategies have become more holistic and comprehensive in their scope, it’s no longer about getting the most number of inbound links or identifying that “magic keyword.” Instead, it’s about long-term goals, like building an online audience, driving traffic to websites, and gaining conversions and sales.
Online marketing isn’t as easy as some people think. There’s a lot of chaff to sift through, and online marketing gurus have been trumpeting their knowledge of SEO for years. This has led to the accumulation of a lot of information about online marketing and SEO. Learning how to improve your SEO efforts involves knowing whether a piece of advice is worth following or not.
An article by Ron Johnson in Business 2 Community illustrates a few examples. For instance, a lot of people believe that content is all that you need to succeed. Admittedly, good content would be able to raise your clients’ page rankings; however, to get good content, it should be relevant to your clients’ products or services and be directed to their target market. Great content is worth nothing to your clients if it doesn’t promote their brands or companies in some way.
SEO marketing is a constantly changing landscape. It can be difficult for SEO resellers to keep up with the current best practices if their attention is divided among various business operations. This is one of the reasons why it pays to outsource SEO campaigns to reputable white label SEO service providers, as they apply the most effective and current best practices.
According to an article that was recently published in Business 2 Community, trends in SEO marketing can be divided into three key components: technical SEO, user experience, and “fat” content. Indeed, successful SEO campaigns this 2015 will require the integration of these three key components.
Countless debates have stemmed from the use of black hat optimization tactics. However, while it is true that most black hat practices are condemned by Google due to their manipulative and deceptive nature, it is also a well-known fact that some of the most successful companies today have used aspects of such tactics to rise above others in an extremely congested market.
White hat SEO is considered to be the “legal SEO” because the optimizer follows Google’s guidelines, and is more focused on optimizing for the visitors instead of for the search engines. Black hat SEO, on the other hand, has clear intentions of improving rankings on search results through tactics that are deemed inappropriate by Google. What most people don’t realize is that the most successful SEO campaigns actually mix the best characteristics of both strategy types.
The Internet is saturated with advice and tips designed to power SEO services. These include keyword research, content creation and publication, meta-data optimization, and link building, among others. While Google’s ever evolving algorithms, the introduction of new technologies and devices, as well as changes in consumer behavior, have radically altered the SEO landscape, some fundamentals remain…well, fundamental.
Don’t believe me? Take a look at these enduring SEO fundamentals:
Post high-quality content that your clients’ audience wants to read – The plain and simple requirement for content is that it must be informative and original. This was, and still is, the driving concept of content writing. You might have encountered tips on how to “creatively” insert keywords, or write attention-grabbing headlines, but at the end of the day, what matters most is the importance of what you’re saying. Focus on creating content that your target audience wants to read.
When your SEO strategies are effective, you visibly reach your goals in terms of page views, conversions, increases in revenue, and other metrics. You can measure the return on investment and present the results to your clients.
On the contrary, if you’re falling short on your objectives or target metrics, and if you can’t sustain the success of your strategies, these would be detrimental to how clients regard your services. The content you generate for your clients won’t be found, and they won’t enjoy more brand recognition and sales.